FOX SPORTS ARIZONA RECEIVES EIGHT EMMY NOMINATIONS

FOX Sports Arizona was honored with eight Rocky Mountain Emmy Award nominations last night – congrats to everyone who was nominated in seven different categories! This year’s awards will be handed out on Oct. 8 at the Talking Stick Resort in Scottsdale.

In addition to these nominations, Todd Walsh will also be inducted into the Rocky Mountain Southwest Chapter Of The NatEmmy-Award[1]ional Academy Of Television Arts And Sciences prestigious Silver Circle at this year’s ceremony. It’s an award that recognizes deserving individuals who have served in the industry for a minimum of 25 years.

Here’s the list of FOX Sports Arizona’s nominations, along with links to view the nominated work:

  • Todd Walsh: Talent Anchors – Sports
  • Josh Kelman / Sports: News Single Story (Requiem For a Bird)
  • Todd Walsh & Josh Kelman: Sports – Program Features/Segment/Daily or Weekly Program (Joe Garagiola: A Good Story Lasts Forever)
  • Josh Kelman, Todd Walsh & Rusty Francisco: Sports – One Time Special (Randy Johnson: Road To Cooperstown) – six different segments 1, 2, 3, 4, 5, 6
  • Josh Kelman, Todd Walsh & Matt Williams: Sports – One Time Special (D-backs Evolution) two different segments – 1 and 2
  • Bill Cochran, Mitch Riggin, Steve Berthiaume & Bob Brenly: Sporting Event/Game – Live/Unedited (Diamondbacks Baseball: The Art of Catching)
  • Al Porteous: Promotion Program – Campaign (It All Starts Here) D-backs & Coyotes examples
  • Josh Kelman: Writer – Program Non News (Requiem For A Bird)
Posted in Emmy Awards | Tagged , , , , , , , | Leave a comment

A Summer with FOX Sports Arizona

After having the chance to intern for FOX Sports Arizona during the summer of 2016 and having the opportunity to meet many people in this company on top of working during multiple Arizona Diamondbacks, Phoenix Suns, and Arizona Cardinals events, one fundamental thing has stuck with me. Nearly everyone who works in the sports industry loves their job. While all jobs come with ups and downs just like being a fan of nearly any sports team. Working in the sports industry is similar to being a Yankees fan -you win a lot more than you lose. (Except 2001 Diamondbacks fans, never forget!)

My name is Anthony Studnicka and I am entering my Junior year as a Marketing major in the W.P. Carey School of Business at Arizona State University. My life has always revolved around sports since watching and playing at a young age, to now working around them as I mature. This summer I spent my time serving as the Marketing and Communications Intern here at FOX Sports Arizona.

If I were to be asked to summarize my work in one word, the word I would choose wouldn’t be anywhere near “work” at all. A more fitting term to describe it would be invigorating. There are two main reasons I use this lexicon. The first being plain and simple, setting a 7:30 a.m. alarm isn’t very appealing for many 20 year-old college students. But every morning as I was stretching across my bed and reaching to my night stand to shut the roaring noise on my phone off, it was a little bit easier knowing that my job or daily tasks for my internship were going to be unique that day. To put it short – I woke up enthusiastic on a daily basis. Which leads me into my second integral point which is working in the sports industry you have the relish of something incredible, no two days are the same. The sports world changes every few minutes. New things are happening, new players are emerging, contracts are growing, teams are winning – no two games start and end with the same tale. With that spontaneity is perpetual, which leads to regular excitement as an employee for FOX Sports Arizona.

The most valuable thing I will take away from this internship experience is the ability to succeed on my own and not needing anyone to hold my hand to complete daily marketing tasks. I’ve learned how to essentially market anything in the sports industry face to face and over the web. This summer I specifically elevated my comfort level with public outreach. Having access to a Facebook page with over a 650,000 person weekly reach, a Twitter with nearly 50,000 followers and an Instagram account with over 14,300 followers – and being tasked to post on all of them frequently – is an easy way to get comfortable swiftly. This comfort level will serve me well in the future with any job I may have as I will have the confidence to go ahead and quickly preform important tasks efficiently. While there still is the necessary guidance, being an intern for FOX Sports Arizona really is an independent job as you assume your own role. This role is important and includes no busy work, as you have valuable things you need to complete to help the company succeed. While in the business world the totem pole has interns at the bottom, you will never feel that way here. Everyone treats you with respect and has their doors open to help you as they equally would with any other coworker. At FSAZ you don’t feel like an intern – you feel like you’re apart of the team.

An enjoyable benefit that this internship offers is that you are not always stuck in a cubicle. Being a partner with the best sports teams in town means you get the chance to get out of the office and be “at the stadium” quite a bit. The fact being that you can receive a paycheck for a day at the ballpark – no matter what you have to do – seems like theft to me. But be warned, you may have to face the temptation of the smell of the fresh popcorn quite frequently.

As a student and as a young professional there are two key things I have always been told to do; network and listen. Not only does being an intern here give you an incredible opportunity to network within FOX Sports Arizona with all the decorated and accomplished coordinators, directors, and even general manager, but for someone who is infatuated with sports and wants to be in the industry, it opens up other doors as well. FSAZ is the premier network with the best partners in all of Arizona. It’s really easy to understand, for sports driven people you simply just cannot beat that. The elite individuals within FSAZ take the time to get to know you too. I had the opportunity to go to lunch privately with multiple motivating and interesting upper management members while learning about their stories, their path, and their day-in-day-out lives. The valuable information and tips I’ve learned will continue to help me succeed in the future in my pursuit of working in the sports world.

To whoever comes next: Take advantage of the freedom at FSAZ. You are not limited to your department. Everyone in the office is approachable and willing to not only help you, but they are also excited to teach you and further your understatement in grasping all sides of the business. Also be sure to make the internship what you want it to be. If you are not able to come up with at least one big and memorable idea- you aren’t thinking enough. One day, I came into the office on “National Social Media Day”, yet there were no Arizona sports games scheduled for that day. I coined the idea to take a bobble-head of Paul Goldschmidt around downtown phoenix on a day out around the town to create a little buzz. I created a Snapchat story and it ended up being a hit with a considerable amount of views, and even made it on to our Facebook page. The lesson here is think outside of the box and do not be afraid to pitch your ideas. Even if your exact concept isn’t always used, it may help get the ball rolling for what is next to come.

 

I could elaborate for paragraphs and paragraphs about how much I enjoyed my summer working for FOX Sports Arizona. The people who work here truly make it a superior place to be. The opportunities not only presented to you as an intern, but also things expected from you serve as a prime example of first hand sports entertainment and business world instances at the professional level. This is something I will remember forever and am confident I will look back on with appreciation. It’s been an incredible experience to learn and grow and I truly believe after this summer I have gained a substantial amount of knowledge to confidently say I have bettered my future.

Anthony Studnicka – Summer 2016 Marketing and Communications Intern.

Posted in Uncategorized | Leave a comment

July 2016: Guest Analyst Series recap

During the month of July, our D-backs Live pre & post-game shows showcased a variety of Arizona sports VIPs filling in as our guest analysts. The guests included college coaches, a basketball superstar, an NHL General Manager, the Coyotes play-by-play announcer and members of TV, radio and print media who all offered insight and allowed FOX Sports Arizona to showcase their product while connecting with different fan bases.

In all, 10 different guest analysts were involved in the second annual Nissan VIP Guest Analyst series in July and here’s a recap:

July 1: Jack Murphy – NAU Basketball Coach

Twitter:

Website:

http://www.foxsports.com/arizona/video/lute-olson-checks-in-on-his-former-managers-070216

Capture

July 2: John Gambadoro – Arizona Sports 98.7

Twitter: 

Facebook:

 

July 3rd: Matt McConnell – Arizona Coyotes announcer

Twitter:

Facebook: 

July 5: John Chayka – Coyotes GM

Twitter:

Website: 

http://www.foxsports.com/arizona/video?vid=719212611538

Capture1

July 6: Jude LaCava –  FOX 10 Phoenix

Twitter:

Instagram:

Capture

Facebook:

 

Website:

http://www.foxsports.com/arizona/video?vid=719994947661

Capture

July 15: Paola Boivin- AZ Republic

Twitter:

Website: 

http://www.foxsports.com/arizona/video/boivin-i-never-imagined-d-backs-season-would-go-this-route-071516

Capture

July 16: Jay Johnson- UA Baseball

Twitter: 

Facebook: 

https://www.facebook.com/foxsportsarizona/photos/a.364055285996.163256.40958295996/10153575540320997/?type=3&theater

Capture.JPG

July 17: Diana Taurasi- Phoenix Mercury

Website:

http://www.foxsports.com/arizona/video?vid=727294531875

Capture

July 19: Dan Majerle- Grand Canyon University

Twitter:

Facebook:

Website:

http://www.foxsports.com/arizona/video?vid=728895555846

Capture.JPG

July 20: Tracy Smith – Arizona State University Baseball

Twitter: 

Facebook:

Website: 

http://www.foxsports.com/arizona/video?vid=728895555847

Capture

Posted in Uncategorized | Leave a comment

GREINKE VS BUMGARNER = #1 RATED TV SHOW IN PHOENIX

Last nigziegler after winht’s pitching duel between Zack Greinke and Madison Bumgarner – and the D-backs fourth win in a row – produced a night of great ratings for FOX Sports Arizona.

The D-backs & Giants game generated a 5.4 rating in Phoenix, which made it the #1 rated program in Phoenix for the day (97,340 households) and the highest rated D-backs telecast of the season on FOX Sports Arizona.

Further, it was the highest rated D-backs game on FOX Sports Arizona since Aug 24, 2015 (5.5 / D-backs vs Cardinals).

The telecast peaked at a 6.4 rating during  the 10:00 p.m. quarter hour and that was the #1 overall peak rating in Phoenix yesterday (115,366 households).

From 7:00 pm to 10:30 pm, FOX Sports Arizona was the most watched television network in Phoenix (5.2 rating).

Here were the top 5 programs in Phoenix:

  • Diamondbacks at Giants (FSAZ) 7:00 pm                       5.4 rating
  • Criminal Minds (CBS) 8:00 pm                                               5.1 rating
  • Survivor (CBS) 7:00 pm                                                             5.0 rating
  • Criminal Minds: Beyond Borders (CBS) 9:00 pm              4.7 rating
  • NBC Nightly News (NBC) 5:30 pm                                          4.2 rating

The D-backs and Giants close out their series this afternoon on FOX Sports Arizona and FOX Sports GO when Shelby Miller takes on Johnny Cueto. The “Diamondbacks Live” pre-game show begins at noon from AT&T Park.

 

 

Posted in D-backs, Ratings, Uncategorized | Leave a comment

My FOX Sports Arizona Story

IMG_3222

Wandering around the Arizona Center searching for the FOX Sports Arizona office on the afternoon of March 5, 2015, even sitting down in Brett Hansen’s, the Director of Marketing and Communications, office – I never imagined I would be sitting in my own cubicle in this office writing this blog post.

My name is Delilah Cassidy. I am currently a sophomore at Arizona State University, Barrett the Honors College. I am pursuing a double major in Sports Journalism and Sports and Media Studies and for the Fall 2015 semester, I have served as the Marketing and Communications Intern here at FOX Sports Arizona.

I was asked to write this blog post about “what I learned while serving as an intern here.” If I had the option to click ‘all of the above,’ I would. Before stepping into this office on my very first day, I knew a a few things about social media and writing. Stepping out on my last day, I feel that I could enter any position in the sports industry pertaining to marketing or communications and adjust to the obstacles faster than anyone else. That is something that my time at FOX Sports Arizona has given me that I am beyond grateful for and could have gotten nowhere but here.

Despite coming in with very little experience, I had a great deal of responsibilities and was trusted to perform the task correctly and efficiently. Brett never came to my cubicle and walked me through creating and filtering an Instagram photo that would be published for over 7,000+ followers and various other viewers to scrutinize. The hands on experience I have gained here has not only boosted my confidence but will prove valuable in my future.

The most important trait of a professional is to be knowledgeable in their trade. Once again, coming into FOX Sports, I knew nothing about the television production business. Thanks to Tom Elsner, our fantastic internship coordinator, I was able to have lunch with the Senior Vice President/General Manager, our Executive Producer, and the Director of Marketing and Communications. These lunches consisted of myself, the production intern, and the most knowledgeable person in the building in that department. I was able to utilize these opportunities to learn every component of the business from camera to cash. In addition, unless someone in the office is on a conference call – their door is open. The friendly and almost family environment here at FSAZ is unparalleled by any other place I have worked. I was able to speak with professionals from trafficking, accounting, sales, engineering, reporting, and production and learn about what and how they contribute to our final product. When I walk out of this building today, I feel as though I would be able to explain to anyone or any age the components of FOX Sports Arizona and the importance of each. This environment coupled with the dedication of the intern program coordinator has allowed me to develop into a knowledgeable professional in the sports television business.

IMG_3715

Professionals are visionaries. When posed with the question, “What do you know about FOX Sports Arizona?” in my interview for this position, I immediately spoke to the freedom offered here. I heard that if you have an idea, you are able to run with it, develop it, mold it, and implement it with the support from your colleagues. What I had heard was an understatement. As the youngest person to probably ever work in this office, I was constantly turned to for ways to improve viewership for our social media. I helped to develop a daily Snapchat show (The Morning Buzz with FOX Sports Arizona) utilizing the features and updates that I knew were appealing to our target audience – which were around my age. Some days, I was simply told, “Okay, go do The Morning Buzz.” I was responsible for gathering information I thought people would want to know about and presenting it in an intriguing manner – on my own. I was trusted to run with this idea and continue to improve it from its infancy to keep people watching and our audience growing.

Additionally, this was my first ‘nine to five’ job. Working at an office for that long in addition to a thirty-minute drive to and from my apartment having stayed up studying all night for a test was a moment I never wanted to experience. However, even when I was forced to cram for an exam with little sleep or even when I was sick – there was never a moment that I can remember thinking “I do not want to go to work today.” That may come as a shock, “There are always days people do not want to work.” I would be lying if I agreed. I enjoy the freedom to explore and develop the tasks I was given here at FOX Sports Arizona and never once stopped to think “Is that drive worth it?” I hope that in the future I am able to find another company to work for that I will be able to say “I want to go to work no matter how sick or tired I may be,” because that is the experience I had here at FOX Sports Arizona.

The most enjoyable thing about working here at FOX Sports Arizona is the understanding from the top down that we are not just workers in cubicles. Every person in this office has a family and understands that emergencies happen and times get tough. About halfway though my time here, I received news that my grandmother had passed away. I will always remember the conversation I had with Brett and the level of compassion, understanding, and flexibility he provided me in this tough time. FOX Sports Arizona truly cares about its employees and I can tell you from first hand experience that interns are no different.

Processed with VSCOcam with f2 preset

Logistically, the most I’ve learned in my time here at FOX Sports Arizona came from within my department. I now possess polished skills handling every form of social media from Facebook to Snapchat. My writing and research skills have experienced exponential growth from the feedback others have provided me by constantly reading my writing. I have learned the basics of promotion and planning. Additionally, I have learned step-by-step process of executing marketing plans such as our FOX Sports Arizona Fan Express and the FOX Sports GO app. Analytics play a much larger role in marketing that I ever thought or knew. While developing our weekly social media analytics report I can now understand the importance of crunching those numbers and apply them to provide insight into improving the posts I create every day.

I could write for day and days about all the things my time here at FOX has provided to me, but the most important thing is experience to grow and achieve future success. If it were not for this position, I would not be the sports industry professional nor the person I am today. Thank you FOX Sports Arizona.

Great moments truly do happen here.

Processed with VSCOcam with c1 preset

Delilah Cassidy – Fall 2015 Marketing and Communications Intern

 

Posted in Uncategorized | Leave a comment

FOX Sports Arizona Fan Express 2015 Coyotes Debut

All Aboard the Fan Express!

The FOX Sports Arizona Coyotes Fan Express bus made its first trip for the 2015-2016 Coyotes season and carried 50 fans to watch the Coyotes host the New York Rangers on a very big night for hockey.

Fans entered the contest by filling out a submission slip and dropping it into the registration box at the COX Solutions Store in Chandler, Arizona and 25 lucky fans received the call that they had won a spot on the FOX Sports Fan Express and two tickets to the Coyotes vs. Rangers game on November 7, 2015 for them and one guest.

The bus picked up the winners and their guests from the same COX Solutions Store in Chandler at 5:30 pm where they entered and drove them to Gila River Arena in Glendale just in time to see the puck drop at 7:00 pm.

Bye bye Chandler! See you soon Glendale!! On our way to @arizonacoyotes #HockeyFightsCancer night! #GoYotes #FanExpress

A video posted by FOX Sports Arizona (@foxsportsaz) on

November 7, 2015 was not only a big night for these fans and FOX Sports Arizona, but also for the National Hockey League, as it was Hockey Fights Cancer Night.

Everyone from Jody Jackson to Shane Doan wore purple to raise money and awareness for hockey’s most important fight.

Although the Coyotes did not come away with a win, the best part of the night was getting to share this amazing experience with fans who may not have made it to the game otherwise. We even had the opportunity to give one small kid the experience of a lifetime as this was his first ever hockey game. Our FOX Sports team documented the trip on our Snapchat story which was posted to Facebook below.

Sounds like a fun experience, right? Well, get ready! The next Fan Express is coming! Fans can register to be the next winner on the FOX Sports Arizona Fan Express for the Dec. 12 game against the Carolina Hurricanes from at the Cox Solutions Store at Gateway Village in Glendale.

For more information on the upcoming Coyotes Fan Express trips, click here.

Posted in Uncategorized | Leave a comment

FOX Sports GO T-Shirt Promotion

Every Suns fan should know about FOX Sports GO and FOX Sports Arizona is making sure that they do. FOX Sports GO provides live streaming of the Suns telecast on FOX Sports Arizona and FOX Sports Arizona Plus. If you are at home, you can use FOXSportsGO.com or if you’re on the move, use the FOX Sports Go mobile app.

Despite constant promotions like this one,

Some Suns fans need a more hands on lesson to understand it is possible to never miss a moment of the action, so we did just that, and threw in a free t-shirt as a bit of incentive.

As fans entered Talking Stick Resort Arena on Wednesday, November 4th to watch the Suns take on the Kings, they would stop by our booth and learn about the app.

Our FOX Sports Arizona staff asked, “Did you know that you can watch the Suns live anywhere you go for free?” Fans could not believe it and whipped out their phones. “All you have to do is download the FOX Sports GO app or go to FOXSportsGO.com and sign in through your participating pay-TV provider. Just like that, you’ll be able to watch any Suns game live as well as other FOX Sports Arizona programming.”

Go1

Once the fan either downloaded the app on their phone, or showed us that they already have the app, we taught them how to use it and provided them with a free t-shirt. We had a constant stream of fans interested. Many were shocked that they never had to miss a second of the Suns action.

Go2

After only two hours of assisting fans with the execution of downloading the free app, we had given out all of our 250 t-shirts and still had fans interested in learning what the app entailed. Luckily, we had some of our ‘FOX Sports GO’ credit card holders to give to the fans as a thank you for participating and taking the time to learn about the app.

go3

Through our constant stream of interested fans, we had quite a few who knew about the app, but did not know how to download or use it, and others who had known about the hidden gem and were ready to collect their free t-shirt.

In addition, we promoted the give-away on the FOX Sports Arizona Snapchat story. The story had over 500 views.

Our promotion was well received from our fans over social media and we were happy to see some already putting it to use to watch the Suns wherever they go.

Thanks to FOX Sports GO, now over 250 Suns fans will never miss another moment!

Posted in Uncategorized | Leave a comment