GREINKE VS BUMGARNER = #1 RATED TV SHOW IN PHOENIX

Last nigziegler after winht’s pitching duel between Zack Greinke and Madison Bumgarner – and the D-backs fourth win in a row – produced a night of great ratings for FOX Sports Arizona.

The D-backs & Giants game generated a 5.4 rating in Phoenix, which made it the #1 rated program in Phoenix for the day (97,340 households) and the highest rated D-backs telecast of the season on FOX Sports Arizona.

Further, it was the highest rated D-backs game on FOX Sports Arizona since Aug 24, 2015 (5.5 / D-backs vs Cardinals).

The telecast peaked at a 6.4 rating during  the 10:00 p.m. quarter hour and that was the #1 overall peak rating in Phoenix yesterday (115,366 households).

From 7:00 pm to 10:30 pm, FOX Sports Arizona was the most watched television network in Phoenix (5.2 rating).

Here were the top 5 programs in Phoenix:

  • Diamondbacks at Giants (FSAZ) 7:00 pm                       5.4 rating
  • Criminal Minds (CBS) 8:00 pm                                               5.1 rating
  • Survivor (CBS) 7:00 pm                                                             5.0 rating
  • Criminal Minds: Beyond Borders (CBS) 9:00 pm              4.7 rating
  • NBC Nightly News (NBC) 5:30 pm                                          4.2 rating

The D-backs and Giants close out their series this afternoon on FOX Sports Arizona and FOX Sports GO when Shelby Miller takes on Johnny Cueto. The “Diamondbacks Live” pre-game show begins at noon from AT&T Park.

 

 

Posted in D-backs, Ratings, Uncategorized | Leave a comment

My FOX Sports Arizona Story

IMG_3222

Wandering around the Arizona Center searching for the FOX Sports Arizona office on the afternoon of March 5, 2015, even sitting down in Brett Hansen’s, the Director of Marketing and Communications, office – I never imagined I would be sitting in my own cubicle in this office writing this blog post.

My name is Delilah Cassidy. I am currently a sophomore at Arizona State University, Barrett the Honors College. I am pursuing a double major in Sports Journalism and Sports and Media Studies and for the Fall 2015 semester, I have served as the Marketing and Communications Intern here at FOX Sports Arizona.

I was asked to write this blog post about “what I learned while serving as an intern here.” If I had the option to click ‘all of the above,’ I would. Before stepping into this office on my very first day, I knew a a few things about social media and writing. Stepping out on my last day, I feel that I could enter any position in the sports industry pertaining to marketing or communications and adjust to the obstacles faster than anyone else. That is something that my time at FOX Sports Arizona has given me that I am beyond grateful for and could have gotten nowhere but here.

Despite coming in with very little experience, I had a great deal of responsibilities and was trusted to perform the task correctly and efficiently. Brett never came to my cubicle and walked me through creating and filtering an Instagram photo that would be published for over 7,000+ followers and various other viewers to scrutinize. The hands on experience I have gained here has not only boosted my confidence but will prove valuable in my future.

The most important trait of a professional is to be knowledgeable in their trade. Once again, coming into FOX Sports, I knew nothing about the television production business. Thanks to Tom Elsner, our fantastic internship coordinator, I was able to have lunch with the Senior Vice President/General Manager, our Executive Producer, and the Director of Marketing and Communications. These lunches consisted of myself, the production intern, and the most knowledgeable person in the building in that department. I was able to utilize these opportunities to learn every component of the business from camera to cash. In addition, unless someone in the office is on a conference call – their door is open. The friendly and almost family environment here at FSAZ is unparalleled by any other place I have worked. I was able to speak with professionals from trafficking, accounting, sales, engineering, reporting, and production and learn about what and how they contribute to our final product. When I walk out of this building today, I feel as though I would be able to explain to anyone or any age the components of FOX Sports Arizona and the importance of each. This environment coupled with the dedication of the intern program coordinator has allowed me to develop into a knowledgeable professional in the sports television business.

IMG_3715

Professionals are visionaries. When posed with the question, “What do you know about FOX Sports Arizona?” in my interview for this position, I immediately spoke to the freedom offered here. I heard that if you have an idea, you are able to run with it, develop it, mold it, and implement it with the support from your colleagues. What I had heard was an understatement. As the youngest person to probably ever work in this office, I was constantly turned to for ways to improve viewership for our social media. I helped to develop a daily Snapchat show (The Morning Buzz with FOX Sports Arizona) utilizing the features and updates that I knew were appealing to our target audience – which were around my age. Some days, I was simply told, “Okay, go do The Morning Buzz.” I was responsible for gathering information I thought people would want to know about and presenting it in an intriguing manner – on my own. I was trusted to run with this idea and continue to improve it from its infancy to keep people watching and our audience growing.

Additionally, this was my first ‘nine to five’ job. Working at an office for that long in addition to a thirty-minute drive to and from my apartment having stayed up studying all night for a test was a moment I never wanted to experience. However, even when I was forced to cram for an exam with little sleep or even when I was sick – there was never a moment that I can remember thinking “I do not want to go to work today.” That may come as a shock, “There are always days people do not want to work.” I would be lying if I agreed. I enjoy the freedom to explore and develop the tasks I was given here at FOX Sports Arizona and never once stopped to think “Is that drive worth it?” I hope that in the future I am able to find another company to work for that I will be able to say “I want to go to work no matter how sick or tired I may be,” because that is the experience I had here at FOX Sports Arizona.

The most enjoyable thing about working here at FOX Sports Arizona is the understanding from the top down that we are not just workers in cubicles. Every person in this office has a family and understands that emergencies happen and times get tough. About halfway though my time here, I received news that my grandmother had passed away. I will always remember the conversation I had with Brett and the level of compassion, understanding, and flexibility he provided me in this tough time. FOX Sports Arizona truly cares about its employees and I can tell you from first hand experience that interns are no different.

Processed with VSCOcam with f2 preset

Logistically, the most I’ve learned in my time here at FOX Sports Arizona came from within my department. I now possess polished skills handling every form of social media from Facebook to Snapchat. My writing and research skills have experienced exponential growth from the feedback others have provided me by constantly reading my writing. I have learned the basics of promotion and planning. Additionally, I have learned step-by-step process of executing marketing plans such as our FOX Sports Arizona Fan Express and the FOX Sports GO app. Analytics play a much larger role in marketing that I ever thought or knew. While developing our weekly social media analytics report I can now understand the importance of crunching those numbers and apply them to provide insight into improving the posts I create every day.

I could write for day and days about all the things my time here at FOX has provided to me, but the most important thing is experience to grow and achieve future success. If it were not for this position, I would not be the sports industry professional nor the person I am today. Thank you FOX Sports Arizona.

Great moments truly do happen here.

Processed with VSCOcam with c1 preset

Delilah Cassidy – Fall 2015 Marketing and Communications Intern

 

Posted in Uncategorized | Leave a comment

FOX Sports Arizona Fan Express 2015 Coyotes Debut

All Aboard the Fan Express!

The FOX Sports Arizona Coyotes Fan Express bus made its first trip for the 2015-2016 Coyotes season and carried 50 fans to watch the Coyotes host the New York Rangers on a very big night for hockey.

Fans entered the contest by filling out a submission slip and dropping it into the registration box at the COX Solutions Store in Chandler, Arizona and 25 lucky fans received the call that they had won a spot on the FOX Sports Fan Express and two tickets to the Coyotes vs. Rangers game on November 7, 2015 for them and one guest.

The bus picked up the winners and their guests from the same COX Solutions Store in Chandler at 5:30 pm where they entered and drove them to Gila River Arena in Glendale just in time to see the puck drop at 7:00 pm.

Bye bye Chandler! See you soon Glendale!! On our way to @arizonacoyotes #HockeyFightsCancer night! #GoYotes #FanExpress

A video posted by FOX Sports Arizona (@foxsportsaz) on

November 7, 2015 was not only a big night for these fans and FOX Sports Arizona, but also for the National Hockey League, as it was Hockey Fights Cancer Night.

Everyone from Jody Jackson to Shane Doan wore purple to raise money and awareness for hockey’s most important fight.

Although the Coyotes did not come away with a win, the best part of the night was getting to share this amazing experience with fans who may not have made it to the game otherwise. We even had the opportunity to give one small kid the experience of a lifetime as this was his first ever hockey game. Our FOX Sports team documented the trip on our Snapchat story which was posted to Facebook below.

Sounds like a fun experience, right? Well, get ready! The next Fan Express is coming! Fans can register to be the next winner on the FOX Sports Arizona Fan Express for the Dec. 12 game against the Carolina Hurricanes from at the Cox Solutions Store at Gateway Village in Glendale.

For more information on the upcoming Coyotes Fan Express trips, click here.

Posted in Uncategorized | Leave a comment

FOX Sports GO T-Shirt Promotion

Every Suns fan should know about FOX Sports GO and FOX Sports Arizona is making sure that they do. FOX Sports GO provides live streaming of the Suns telecast on FOX Sports Arizona and FOX Sports Arizona Plus. If you are at home, you can use FOXSportsGO.com or if you’re on the move, use the FOX Sports Go mobile app.

Despite constant promotions like this one,

Some Suns fans need a more hands on lesson to understand it is possible to never miss a moment of the action, so we did just that, and threw in a free t-shirt as a bit of incentive.

As fans entered Talking Stick Resort Arena on Wednesday, November 4th to watch the Suns take on the Kings, they would stop by our booth and learn about the app.

Our FOX Sports Arizona staff asked, “Did you know that you can watch the Suns live anywhere you go for free?” Fans could not believe it and whipped out their phones. “All you have to do is download the FOX Sports GO app or go to FOXSportsGO.com and sign in through your participating pay-TV provider. Just like that, you’ll be able to watch any Suns game live as well as other FOX Sports Arizona programming.”

Go1

Once the fan either downloaded the app on their phone, or showed us that they already have the app, we taught them how to use it and provided them with a free t-shirt. We had a constant stream of fans interested. Many were shocked that they never had to miss a second of the Suns action.

Go2

After only two hours of assisting fans with the execution of downloading the free app, we had given out all of our 250 t-shirts and still had fans interested in learning what the app entailed. Luckily, we had some of our ‘FOX Sports GO’ credit card holders to give to the fans as a thank you for participating and taking the time to learn about the app.

go3

Through our constant stream of interested fans, we had quite a few who knew about the app, but did not know how to download or use it, and others who had known about the hidden gem and were ready to collect their free t-shirt.

In addition, we promoted the give-away on the FOX Sports Arizona Snapchat story. The story had over 500 views.

Our promotion was well received from our fans over social media and we were happy to see some already putting it to use to watch the Suns wherever they go.

Thanks to FOX Sports GO, now over 250 Suns fans will never miss another moment!

Posted in Uncategorized | Leave a comment

Watch the Suns Wherever You Go With FOX Sports GO

loading_screen_bg
The Phoenix Suns are playing, but you are at a dinner with you family, last-minute grocery shopping, at the gym, watching your kid’s game or out of town. We have good news for you Suns fans — now you can watch every Suns game even if you aren’t at home in front of your television!

FOX Sports GO provides live streaming of the Suns telecast on FOX Sports Arizona and FOX Sports Arizona Plus. If you are at home, you can use FOXSportsGO.com or if you’re on the move, use the FOX Sports Go mobile app. All you have to do is download the FOX Sports GO app or go to FOXSportsGO.com and sign in through your participating pay-TV provider. Just like that, you’ll be able to watch any Suns game live as well as other FOX Sports Arizona programming.

FOX Sports GO is available for customers of COX Communications, DIRECTV, Cable One, Medicom, Orbitel, and Suddenlink within the state of Arizona.

FOX Sports GO is also available for customers of DIRECTV and Comcast in New Mexico.

The FOX Sports Go mobile app and internet streaming is currently available on the following platforms: iOS, Android, Fire Tablets and Fire Phones, Amazon Fire TV and Fire TV Stick, select Windows devices, and on desktops.

But wait, it gets better! If you download FOX Sports GO from the iTunes App Store, Google Play, Amazon App Store and Windows Store – it’s free!

To use the FOX Sports GO app on your preferred device, just follow these 3 easy steps:

  1. Download the FOX Sports GO app on your preferred device or go to FOXSportsGO.com
  2. Click on a participating pay-TV provider and sign in with your account information.(If you do not know your account information, contact your provider to obtain your username and password).
  3. Select FOX Sports Arizona and enjoy the Suns wherever you go!

Never miss another moment!

Posted in Uncategorized | Tagged , | Leave a comment

FOX Sports Arizona Offers Advice to Arizona State University Students

CR9r2a1UkAEzV9d    CSArOsiUYAAAV2l

Seven of FOX Sports Arizona’s staff members served on an annual speaker panel for students in Arizona State University’s Sports Business Association – a student driven organization for students wishing to work in the sports industry. The discussion took place at ASU’s Walter Cronkite School of Journalism and Mass Communication last Thursday night (Oct. 22).

The discussion was moderated by Jody Jackson – one of FOX Sports Arizona’s hosts and reporters. Members of the panel included Brian Hogan (Sr. Vice President & General Manager), Craig Ritchie (Executive Producer), Dave Lumia (Digital Content Manager), Brett Hansen (Director of Marketing and Communications), Susanna Kilby (Affiliate Sales Manager) and Jamie Zissis (Account Executive). Kilby and Zissis are Cronkite School alumni.

The discussion started with the speakers giving their personal and professional background, their path in the sports industry and finally how they arrived at FOX Sports Arizona. From there, Jody moderated the discussion to allow the students to understand the ins and outs about the sports television profession. The panel then opened up for questions from the students about the industry. Students either raised their hand or tweeted in questions for the panel to answer. The questions were engaging and thought provoking for our speakers and helped showcase all that FOX Sports Arizona has to offer.

In total, the discussion lasted around 90-minute and had over 100 students in attendance.

Those in attendance reacted very positively and posted their thoughts on social media:

Posted in Uncategorized | Leave a comment

FOX Sports Arizona Wins Six Emmy Awards

Congratulations goes out to the FOX Sports Arizona staffers who were honored with Emmy wins last Saturday! The six Emmys were the most for the network since 2011 and the awards were spread across live event, original programming and our promo departments.

Also, an even bigger round of congratulations goes to our coordinating producer Mark Reda for being inducted into the Rocky Mountain Southwest Chapter of the National Academy of Television Arts & Sciences Hall of Fame! Click here to watch his induction video featuring Eric Shanks, Mark Grace, Thom Brennaman, Rod Allen, Bob Brenly and more.

Mark Reda silver circle speech

Mark Reda makes his acceptance speech after being inducted into the Silver Circle

Here’s a rundown of the Emmys that were won:

Writer – Program (Non News): Todd Walsh

Sports – Daily or Weekly Program: D-backs The 10th Inning (Josh Kelman, Tom Elsner, Todd Walsh, Rusty Francisco

Sporting Event/Game – Live Unedited: D-backs Baseball – The Art of Pitching (Bill Cochran, Mitch Riggin, Steve Berthiaume, Bob Brenly)

Interview/Discussion – Program/Special or Series: Cup of Coffee With Steve Berthiaume – Bronson Arroyo episode (Steve Berthiaume, Josh Kelman, Tom Elsner, Rusty Francisco)

Promotion Program – Campaign: Great Moments Happen Here (Al Porteous/Scott Powell)

Promotion Program – Sports: AIA High School Championships (Al Porteous/Scott Powell)

Rusty Tom Josh emmys 2015

Rusty Francisco, Tom Elsner & Josh Kelman won Emmys in two different categories

Posted in Uncategorized | Leave a comment