Some Kind of April for D-backs TV Ratings on FOX Sports Arizona

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A look back at the month of April for Arizona Diamondbacks television ratings on FOX Sports Arizona reveals we had viewership for their broadcasts in the first month of the season unlike any other in nine years!

Here are the facts and figures:

  • April’s average D-backs rating of 4.6 was the best average for April since 2006. That year also generated a 4.6 in April. A 4.6 average rating represents nearly 83,000 Phoenix households.
  • Nine of the 21 games we televised in April averaged a rating of 5.0 or better for the month.
  • Highest rated April game was on April 16 at San Francisco (5.7). That was our highest rated D-backs game since April 1, 2014.
  • D-backs & Giants series from April 16-19 was out highest rated series since 2011
  • Since April 16, eight of our 12 broadcasts averaged a 5.0 rating or better.
  • Six straight days of 5.0 ratings or better (4/16-4/22) – longest streak of 5.0 or higher we have for the D-backs since 2008.
  • D-backs were often the #1 rated show in Phoenix on the days of their games. Also, they also help make FOX Sports Arizona the #1 rated network for prime-time in Phoenix, most recently on April 29.

The D-backs kick off May tonight in Los Angeles when they face the Dodgers. FOX Sports Arizona’s coverage begins at 6:30 pm with the “Diamondbacks Live” pregame show.

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Another Day. Another D-backs Rating Success.

Last night’s D-backs & Rangers game on FOX Sports Arizona (4/22) generated a 5.2 rating in the Phoenix market, making it the sixth consecutive game the D-backs have had a television rating of 5.0 or higher.

The last time the D-backs achieved a rating of 5.0 or better in six straight games was in 2008. That season, they had 11 straight from July 26 – August 5.

During this run, an average of 96,739 Phoenix households are watching D-backs games on FOX Sports Arizona.

4/16 at San Francisco – 5.7 (102,748 households)

4/17 at SF – 5.6 (100,945 HH)

4/18 at SF – 5.2 (93,735 HH)

4/19 at SF – 5.4 (97,340 HH)

4/21 vs Texas – 5.1 (91,932 HH)

4/22 vs Texas – 5.2 (93,735 HH)

Also, last night from 6:30 – 9:30 pm, FOX Sports Arizona was the #1 rated television network in Phoenix.

The D-backs are back in action on FOX Sports Arizona Friday when they open a three-game series with Pittsburgh. Diamondbacks Live starts at 6:00 pm.

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Big TV Ratings for Arizona Diamondbacks on FOX Sports Arizona

FOX Sports Arizona’s D-backs ratings are off to their strongest start in 10 years through the first 13 games of the season.

  • Through 13 games this season, the D-backs are averaging a 4.6 rating in Phoenix, which represents 82,919 households. In 2005, the first 13 games of the season on FOX Sports Arizona averaged a 5.6 rating.
  • _MG_1059This season’s 4.6 average rating is 42% higher than the D-backs rating through the same number of games last season on FOX Sports Arizona.
  • The just completed D-backs & Giants series on FOX Sports Arizona was the highest-rated D-backs series on FOX Sports Arizona since 2011. It averaged a 5.5 rating / 98,692 households. Last series with a higher average rating was a 6.1 versus the Colorado Rockies from Aug. 28-30, 2011.
  • Last Friday’s D-backs & Giants game was the #1 rated television program in Phoenix – 5.6 / 100,945 households (April 17)
  • Last Saturday’s D-backs & Giants games was the #1 rated television program in Phoenix – 5.2 / 93,735 households (April 18)
  • Yesterday’s D-backs & Giants game was the #3 rated television program in Phoenix – 5.4 / 97,340 households. Trailing only the Academy of Country Music Awards show and 60 Minutes (April 19).
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First FOX Sports Arizona Fan Express trip of the 2015 D-backs season!

CaptureThis past Saturday, the FOX Sports Arizona Fan Express took its first trip of the 2015 Arizona Diamondbacks season with many excited fans.

Capture2Winning D-backs fans and their one guest got chauffeured from the COX Solutions Store in Glendale to Chase Field to catch a memorable win. They watched as Archie Bradley and squad took down Clayton Kershaw and the Dodgers in Bradley’s Major League debut.

If you would like the chance to ride in the Fan Express bus, you have four more opportunities. The next trip is:

Saturday, May 9, vs. San Diego Padres at the COX Solutions Store at Tempe Marketplace, 2040 E. Rio Salado Parkway, Suite 128, Tempe, 85281. Registration period: March 30-April 27. Drawing: Apr. 30.

Capture3To enter, fans must register at participating COX Solutions Stores by filling out a submission slip and dropping it into a registration box. Randomly selected winners will receive two tickets to the selected D-backs game, as well as a spot on the Fan Express bus for them and a guest.

For more information on the Fan Express check out our website. And for the official rules regarding the FOX Sports Arizona Fan Express Sweepstakes, click here.

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#OpeningDayFSAZ Cupcake Tour

All day yesterday, FOX Sports Arizona was in the middle of one of the biggest days on the local sports calendar – Arizona Diamondbacks Opening Day.  To get fans thinking D-backs and spread the word about last night’s game and telecast, the FOX Sports Arizona Girls delivered baseball-themed cupcakes to radio shows around Phoenix and to the D-backs front office during the day.

Mathew Blades on KMIX 96.9 FM

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Brad Cesmat on Sports 360az

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Dan Bickley & Vince Marotta on Arizona Sports 98.7 

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Kenny & Crash & Bo Brack on FOX Sports 910

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Roc & Manuch on NBC Sports Radio 1060

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D-backs PR, Broadcasting and Corporate Partnership depts (and D-Baxter the Bobcat)

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Coyotes and FOX Sports Arizona team up for big donation!

3The Arizona Coyotes and FOX Sports Arizona partnered on a telethon during last Thursday night’s Coyotes-Blackhawks telecast to raise $22,000 for the Los Niños Hospital in Phoenix. The funds raised during this Charity Telethon, as a part of the #CoyotesGiveBack  initiative, will be used to support hospital renovations  in partnership with Rooms for Joy.


Fans were asked to donate money by calling in, texting, going online and at the game. And those who donated $50 or more received complimentary tickets to the March 19 game against the Colorado Avalanche and a Coyotes signed puck.

Local celebs, like  Amy Van Dyken-Rouen and Mathew Blades were in place during the telethon to answer the phone calls and help bring in donations. And the FOX Sports Arizona girls were also at Gila River Arena to help fans at the game make their donations.


Everyone worked together to help raise these funds for a very deserving local organization. So thank you to everyone who supported the cause!


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Final Coyotes KidKaster of the season – Aubrey!


Sanderson Ford KidKaster, 10-year-old Aubrey experienced it all during the final KidKaster position for the Coyotes 2014-15 season this past Saturday.

IMG_5678First thing, Aubrey interviewed one of her favorite Coyote players, defenseman Connor Murphy. She shared a bracelet she made for him along with some laughs during their time together. He then signed some stuff for her, including one of his hockey sticks.

Next up for Aubrey was sitting down with Todd Walsh before the start of the game. After they chatted, Walsh signed a full page in her autograph book!


Aubrey and her family took some time to enjoy the game and then headed upstairs to hangout with in-game Coyotes broadcasters, Tyson Nash and Matt McConnell. Then the real “Nasher” signed his mini-me gnome for Aubrey. And of course, Matt and Tyson kept her laughing most of the interview.

Aubrey’s last stop for the night was in the production truck where she received a first hand view at how FOX Sports Arizona broadcasts the game. Afterwards she headed back to her seats with her family to watch her team take on the Devils.


This was an eventful night – one that Aubrey won’t forget and a great way to end the Coyotes KidKaster season. Thanks, Aubrey for finishing out strong!

And remember, YOU could be next!  The next KidKaster will be experiencing the D-backs broadcast life. So stay tuned for audition dates and keep an eye out for the next opportunity by following FOX Sports Arizona on Twitter and Facebook.

Check out Aubrey’s full experience here!

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