“Brad Cesmat’s Football AZ” Debuts on FOX Sports Arizona
SCOTTSDALE — Longtime Arizona sportscaster Brad Cesmat and Arizona Ford Dealers are teaming up to launch Brad Cesmat’s Football AZ, a program that will provide unprecedented coverage of professional, college and high school football on multiple platforms across Arizona.
The program debuts Wednesday on Cesmat’s all-sports website, Sports360AZ.com, as well as FOX Sports Arizona, where it will air on Mondays, Wednesdays and Thursdays.
“I believe there is a strong appetite for football coverage 12 months a year in Arizona,” said Cesmat, whose staff will produce the show out of Skyview Network studios in Scottsdale. “This is not just a football-on-Sunday state. This is a seven-day-a-week football state. Nothing like this has been done before.”
Cesmat began his career as part of the start-up of XTRA in San Diego/Los Angeles in 1988. In 1993 he moved to the Valley, where he hosted a sports talk show at KTAR-AM and later served as sports anchor at KTVK.
“The Arizona Ford Dealers Association is pleased to be the title sponsor on this pioneering show,” said Tim Hovik, chairman of the Arizona Ford Dealers Association. “Like Ford, Brad has earned the trust of sports fans across the state. Brad has been a visionary in sports media and we are excited to partner with him.”
“Brad’s show will help complement our popular D-backs, Coyotes and Suns coverage and will give football fans a look at the games and topics that matter most in Arizona,” said Brian Hogan, FOX Sports Arizona Sr. Vice President & General Manager.
The partnership with Ford expands the reach of Sports360AZ.com, which streams on azcentral.com and also shares content with Ch. 12, CW6, Skyview Network and foxsports.com/arizona.
Cesmat launched Sports360AZ.com in 2012 to reach large audiences that were migrating to the digital realm. “I took my years of experience at KTAR and KTVK and created a digital platform,” Cesmat said. “This show is just another piece in our digital platform as we continue to grow the Sports360AZ.com brand.”
Upcoming scheduled airings on FOX Sports Arizona:
Wednesday, Sept. 9 at 5:30 p.m., 10 p.m. and 1 a.m.
Thursday, Sept. 10 at 5:30 p.m., 10 p.m. and 1 a.m.
Monday, Sept. 14 at 5:30 p.m., 10 p.m. and 1 a.m.
Wednesday, Sept. 16 at 5:30 p.m., 10 p.m. and 1 a.m.
Thursday, Sept. 17 at 6:00 p.m., 10 p.m. and 1 a.m.
Sports360AZ.com is a multi-platform digital media-based content company that was founded in 2012 by Brad Cesmat. It focuses exclusively on Arizona sports, from the professional ranks to the colleges and high schools. For more information, visit www.sports360az.com.